SEVENTH RULE... 8 Years and Counting.

Holy hell. Seventh Rule has been a label for 8 years now. We are not sure how this happened but we are glad to still be here in what appears to be the remains of a music industry. Many thanks go to all the bands, magazines, other labels, promoters, and most importantly the people who actually like what we do.

To mark this 8 year occasion we are having a anniversary sale on all our releases in the CD format. All CDs bought through the Seventh Rule online store will be $8 postage paid domestically, a couple dollars more to ship them international. This sale will continue until the middle of January.

This also marks the end of year one of our escape from Chicago, IL to Portland, OR.  We miss our friends in the Midwest, but if y'all miss us too... come visit. There's a Motel 6 close by that is quite affordable.

2012 has us building up to be our busiest year yet. The early part of the year will have us releasing the long awaited CD reissue of INDIAN's "The Unquiet Sky", a letter-press CD version of ATRIARCH's "Forever the End" (Printed by Stumptown Printers) and a blue vinyl version of the BATILLUS "FURNACE" release. Make sure to keep your eyes out also for new releases from the likes of Wizard Rifle, Author & Punisher, and Stoneburner.  You won't be disappointed.

Since Seventh Rule started, our goal has always been to release heavy music. Sometimes it gets quiet, sometimes it gets noisy, but it always stays heavy. Our vision has also been to put every one of our releases into the vinyl format. The Chicago Reader has called our releases, "punishing music in beautiful packages." We still agree. So don't let anyone tell you that vinyl or the compact disc is an obsolete format. We will continue to release music in a physical format, no matter what. We don't want our efforts to be lost and truly not forgotten. Perhaps the near future will hold digital media as the most predominant transport medium for music. We can accept that. But when all your hard drives crash, and the servers in the clouds go corrupt, we believe the people holding the Vinyl and CDs will truly be in charge.

Forever keeping it heavy,

Seventh Rule
"Spiking the Punch Bowl Since 2003."

SEVENTH RULE 8 YEAR ANNIVERSARY SALE BEGINS HERE:

http://seventhrule.com/store/

SEVENTH RULE WELCOMES WIZARD RIFLE INTO THE FOLD.

Seventh Rule is pleased to announce the signing of Portland's most wonderfully weird two-piece, WIZARD RIFLE.

The label will be releasing the young band's debut record, "Speak Loud Say Nothing", on CD/digitally on March 13, 2012, with a special edition vinyl version to follow.

In the meantime, WIZARD RIFLE have posted the first song from their upcoming album, "Tears Won't Soften Steel," on their Bandcamp page, as well as ordering info for a brand-new T-shirt (designed by drummer/vocalist and visionary artist Sam Ford).

Head on over and prepare to have your mind blown to bits: http://wizardrifle.bandcamp.com/

The two-man wrecking crew known collectively as WIZARD RIFLE first came together in the autumn of 2009. Based in Portland, OR and drawing influences from Black Sabbath, Lightning Bolt, High on Fire, Karp, Sleep, Sonic Youth, Nomeansno, The Stooges, and Danava, WIZARD RIFLE are as difficult to describe as they are to ignore. Eclectic, innovative, and all-around out there, their sound is a constantly-evolving, always-adapting entity that changes with their moods. Frantic, chaotic, noise rock tempered with dredges of doom, swinging rock’n’roll, grimy grunge, and a heady dose of AmRep skronk - that‘s what Wizard Rifle are made of! The band is comprised of drummer Sam Ford and guitarist Max Dameron, who share vocal duties and down right mesmerize in a live setting. The interplay between the two is fluid, jarring, mechanical and organic - a jumble of impressions, and a captivating spectacle. WIZARD RIFLE have done their best to spread their tapestry of noise across the entire continent, completing a full US/Canada tour with Norwegian noiseniks Arabrot alongside festival appearances at SXSW, Fall Into Darkness, and PDX Pop Now and gigs supporting the likes of Lightning Bolt, Valient Thorr, Black Cobra, Yob, Agalloch, Witch Mountain, Chinese Stars, Thrones, Atriarch, Rabbits, and more.

Be sure to catch them when they come crashing through your burgh, and look out for the release of their debut LP from Seventh Rule!

ATRIARCH WEST COAST DECEMBER

Finishing off 2011 with yet another onslaught of the West Coast, ATRIARCH will play the following dates in this frigid month of December:

12/7 Eugene, Or @ Wandering Goat w/ Vhmnt + Hallow
12/8 Medford, Or @ Johnny B's
12/9 Oakland @ Terminal w/ Lycus  + Sutekh Hexen
12/10 SF @ Elbo Room (early show 430pm!!) w/ Alaric + Larvae
12/11 Santa Cruz @ Witch House

THE ATLAS MOTH / BATILLUS / KOWLOON WALLED CITY WEST COAST TOUR.

B A T I L L U S are out on the road again in November joining The Atlas Moth and Kowloon Walled City on their first trip to the West Coast. Dates are as follows, we shall see you there!

11/7 Indianapolis, IN @ The Jukebox w/ Late August + Chinaski
11/8 Madison, WI @ Wisco
11/9 Minneapolis, MN @ First Avenue (7th Street Entry) w/ Battlefields (album release) + The Atlas Moth + Blue Ox
11/10 Fargo, ND @ The New Direction w/ The Atlas Moth + Loom + Sleeping in Gethsemane + Aemeth
11/12 Portland, OR @ East End w/ The Atlas Moth + Kowloon Walled City + Norska + Mongoloid Village
11/13 Seattle, WA @ Highline w/ Mico de Noche + Kowloon Walled City + The Atlas Moth + Broxa
11/15 Eugene, OR or Chico, CA @ TBA
11/16 San Francisco, CA @ Elbo Room w/ Prizehog + Sutekh Hexen
11/17 Capistrano Beach, CA @ Coconuts w/ The Atlas Moth + Kowloon Walled City + Pigeonwing
11/18 Los Angeles, CA @ Bow and Sparrow w/ -(16)- + The Atlas Moth+ Kowloon Walled City
11/19 Las Vegas, NV @ Yayo Taco w/ Rituals + Demon Lung
11/20 Salt Lake City, UT @ Burt’s Tiki Lounge w/ The Atlas Moth
11/21 Denver, CO @ Moe’s w/ The Atlas Moth + Ghosts of Glaciers
11/22 Kansas City, MO @ Riot Room w/ The Atlas Moth
11/23 Chicago, IL @ SubT Lounge w/ The Atlas Moth + Yakuza + The Swan King

Hails and Horns Presents: I Remember Halloween with Tony Vast-Binder of Harpoon.

"The year was 1978.  I was in second grade.  I was a Kiss fanatic.  My parents had taken me to see them the previous year at Olympia Stadium in Detroit.  I was at the peek of my Kiss fervor. "

 Read it in its entirety here.

And while you are at it, stream two new songs from Harpoon's upcoming Seventh Rule release, "Deception Among Birds."

B A T I L L U S Announces November Tour Dates.

BATILLUS is heading out on the road again in November, their first ever trip to the West Coast!

10.26 – Brooklyn, NY @ Acheron w/ Inter Arma, Belus
11.7 – Indianapolis, IN @ The Vollrath w/ Late August, Chaniski
11.8 – Madison, WI @ Wisco
11.9 – Minneapolis, MN @ First Avenue (7th Street Entry) w/ Battlefields (album release), The Atlas Moth, Blue Ox
11.10 – Fargo, ND @ The New Direction w/ The Atlas Moth, Loom, Sleeping in Gethsemane, Aemeth
11.12 – Seattle, WA @ Highline w/ Natür
11.13 – Portland, OR @ The Know w/ Diesto, Natür
11.15 – Eugene, OR or Chico, CA @ TBA
11.16 – San Francisco, CA @ Elbo Room w/ Prizehog
11.17 – Capistrano Beach, CA @ Coconuts w/ The Atlas Moth, Kowloon Walled City, Pigeonwing
11.18 – Los Angeles, CA @ Bow and Sparrow w/ -(16)-, The Atlas Moth, Kowloon Walled City
11.19 – Las Vegas, NV @ Yayo Taco
11.20 – Salt Lake City, UT @ Burt’s Tiki Lounge w/ The Atlas Moth
11.21 – Denver, CO @ Moe’s w/ The Atlas Moth, Ghosts of Glaciers
11.22 – Kansas City, MO @ Riot Room w/ The Atlas Moth
11.23 – Chicago, IL @ SubT Lounge w/ The Atlas Moth, Yakuza, The Swan King

Spread the word.

THE SWAN KING ANNOUNCE FALL TOUR DATES.

The Swan King have announced Fall tour dates as part of support for their Eyes Like Knives release:

10/14 Dayton OH @ Blind Bobs w/ Bridesmaid + Lo-Pan
10/15 Columbus OH @ Ruby Tuesdays Live w/ Bridesmaid + Lo-Pan 10/16 Asheville NC @ The Get Down
10/17 Savannah GA @ The Jinx
10/18 Birmingham AL @ The Nick
10/19 Atlanta GA @ The Gravity Pub w/ Hot Graves + Phalanx
10/20 TBA
10/21 Nashville TN @ The End w/ Stallion + Laser Flames
10/22 Chicago IL @ Ultra Lounge w/ Metz + War Brides

Make sure to check here for up to moment dates and social interaction.

HARPOON "DECEPTION AMONG BIRDS" SET TO RELEASE OCTOBER 25TH ON SEVENTH RULE.

Chicago grinders HARPOON entered Bricktop Recording in June of this year to record their sophomore record, Deception Among Birds. Andy Nelson, who recorded the band's first first full-length, Double Gnarly /Triple Suicide (released on Interloper), was brought back to handle engineering duties.

Deception Among Birds will be released on October 25th on Seventh Rule.

The track listing is as follows:

To The Tall Trees
Prequel To A Lifetime Of Disappointment
Dreadnought
Phlegm
Troglodyte's Delight
The Cut Of His Jib
Shit Wizard
Deception Among Birds

Stay tuned for ordering details and song premieres!

FALL TOUR DATES UPDATE.

Seventh Rule band tour dates have been updated. Lots of amazing shows on both coasts, across the pond, and in between.

ATRIARCH "FOREVER THE END" REVIEWED ON THE OBELISK.

"Atriarch balance doomed heaviness with black metal’s cultish sensibility...Heavy tone, heavy heart."

Read the full review here.

THE ATRIARCH INTERVIEW BY CVLT NATION.

Much gratitude to Sean + crew on an excellent ATRIARCH piece, read the full interview here.

BATILLUS / INDIAN FALL TOUR DATES.

Thu 9/22 – Boston, MA @ O’Briens w/ Indian + The Proselyte
Fri 9/23 – Brooklyn, NY @ Public Assembly w/ Indian + Castevet + Alkahest
Sat 9/24 – Baltimore, MD @ Golden West w/ Indian + Melungeon
Sat 9/25 – Providence, RI @ Castlevania w/ Indian + Elder + Groke

ATRIARCH "FOREVER THE END" NOW AVAILABLE IN ANALOG AND DIGITAL FORMATS.

The ATRIARCH' "FOREVER THE END" vinyl and digital versions are now both available.

The vinyl is available for $12.99 plus shipping, a solid deal. All orders will also include an instant digital download via Bandcamp. We recommend the FLAC.

Order here.

ATRIARCH "FOREVER THE END" NOW AVAILABLE FOR PREORDER.

The ATRIARCH "FOREVER THE END" LP is now available for pre-order!

$12.99 plus shipping, a solid deal.

All orders will also include an instant digital download via Bandcamp.

We recommend the FLAC.

Order here.