SEVENTH RULE... 8 Years and Counting.

Holy hell. Seventh Rule has been a label for 8 years now. We are not sure how this happened but we are glad to still be here in what appears to be the remains of a music industry. Many thanks go to all the bands, magazines, other labels, promoters, and most importantly the people who actually like what we do.

To mark this 8 year occasion we are having a anniversary sale on all our releases in the CD format. All CDs bought through the Seventh Rule online store will be $8 postage paid domestically, a couple dollars more to ship them international. This sale will continue until the middle of January.

This also marks the end of year one of our escape from Chicago, IL to Portland, OR.  We miss our friends in the Midwest, but if y'all miss us too... come visit. There's a Motel 6 close by that is quite affordable.

2012 has us building up to be our busiest year yet. The early part of the year will have us releasing the long awaited CD reissue of INDIAN's "The Unquiet Sky", a letter-press CD version of ATRIARCH's "Forever the End" (Printed by Stumptown Printers) and a blue vinyl version of the BATILLUS "FURNACE" release. Make sure to keep your eyes out also for new releases from the likes of Wizard Rifle, Author & Punisher, and Stoneburner.  You won't be disappointed.

Since Seventh Rule started, our goal has always been to release heavy music. Sometimes it gets quiet, sometimes it gets noisy, but it always stays heavy. Our vision has also been to put every one of our releases into the vinyl format. The Chicago Reader has called our releases, "punishing music in beautiful packages." We still agree. So don't let anyone tell you that vinyl or the compact disc is an obsolete format. We will continue to release music in a physical format, no matter what. We don't want our efforts to be lost and truly not forgotten. Perhaps the near future will hold digital media as the most predominant transport medium for music. We can accept that. But when all your hard drives crash, and the servers in the clouds go corrupt, we believe the people holding the Vinyl and CDs will truly be in charge.

Forever keeping it heavy,

Seventh Rule
"Spiking the Punch Bowl Since 2003."

SEVENTH RULE 8 YEAR ANNIVERSARY SALE BEGINS HERE:

http://seventhrule.com/store/

SEVENTH RULE WELCOMES WIZARD RIFLE INTO THE FOLD.

Seventh Rule is pleased to announce the signing of Portland's most wonderfully weird two-piece, WIZARD RIFLE.

The label will be releasing the young band's debut record, "Speak Loud Say Nothing", on CD/digitally on March 13, 2012, with a special edition vinyl version to follow.

In the meantime, WIZARD RIFLE have posted the first song from their upcoming album, "Tears Won't Soften Steel," on their Bandcamp page, as well as ordering info for a brand-new T-shirt (designed by drummer/vocalist and visionary artist Sam Ford).

Head on over and prepare to have your mind blown to bits: http://wizardrifle.bandcamp.com/

The two-man wrecking crew known collectively as WIZARD RIFLE first came together in the autumn of 2009. Based in Portland, OR and drawing influences from Black Sabbath, Lightning Bolt, High on Fire, Karp, Sleep, Sonic Youth, Nomeansno, The Stooges, and Danava, WIZARD RIFLE are as difficult to describe as they are to ignore. Eclectic, innovative, and all-around out there, their sound is a constantly-evolving, always-adapting entity that changes with their moods. Frantic, chaotic, noise rock tempered with dredges of doom, swinging rock’n’roll, grimy grunge, and a heady dose of AmRep skronk - that‘s what Wizard Rifle are made of! The band is comprised of drummer Sam Ford and guitarist Max Dameron, who share vocal duties and down right mesmerize in a live setting. The interplay between the two is fluid, jarring, mechanical and organic - a jumble of impressions, and a captivating spectacle. WIZARD RIFLE have done their best to spread their tapestry of noise across the entire continent, completing a full US/Canada tour with Norwegian noiseniks Arabrot alongside festival appearances at SXSW, Fall Into Darkness, and PDX Pop Now and gigs supporting the likes of Lightning Bolt, Valient Thorr, Black Cobra, Yob, Agalloch, Witch Mountain, Chinese Stars, Thrones, Atriarch, Rabbits, and more.

Be sure to catch them when they come crashing through your burgh, and look out for the release of their debut LP from Seventh Rule!

ATRIARCH WEST COAST DECEMBER

Finishing off 2011 with yet another onslaught of the West Coast, ATRIARCH will play the following dates in this frigid month of December:

12/7 Eugene, Or @ Wandering Goat w/ Vhmnt + Hallow
12/8 Medford, Or @ Johnny B's
12/9 Oakland @ Terminal w/ Lycus  + Sutekh Hexen
12/10 SF @ Elbo Room (early show 430pm!!) w/ Alaric + Larvae
12/11 Santa Cruz @ Witch House